Mystery shopper audits for local businesses
Are you CallReady?
You're great at what you do. Your marketing is working. And customers are calling. But are they hanging up happy? Do you want to find out?
One-time purchase · mystery shop first · a written plan
Missed revenue calculator
Leaking every month
$4,365
$52,376 a year — from calls that already reached you.
The eight seconds that decide everything
CallReady is a supportive coaching service for help making phone calls. Bring your own call or we can provide one.
CallReady is a consultancy for small businesses to help you fix your phone intake process using real calls.
Where it breaks down
New customers rarely say no.They leak.
You paid for the ad, the van, the sign, the reviews. Someone reaches out — and then something small goes wrong on your side of the counter. Multiply it by everyone who gave up quietly and your marketing budget becomes a donation to whoever answers better than you.
Most businesses do not have a bad product. They have an onboarding flow nobody has ever walked through.
Nobody picks up
The call rings out, or it is answered on the fifth ring — long after your customer has dialled the next name on the list.
Four of ten calls end here
The first words are rushed
Whoever answers is mid-job, mid-counter, mid-everything. The customer can hear they are an interruption.
They hear a business too busy for them
Handed off with no owner
"Let me transfer you." Hold, voicemail, a promise to call back that never lands. Nobody owns the next step.
The job goes to whoever answers better
Nothing written down
The call ends with "talk soon" and no note. Nobody confirms the booking, nobody follows up, nobody knows it happened.
The same customer buys elsewhere
What you buy
One product: the mystery shop and the debrief.
You buy the shop and the hour. It is a one-time purchase — nothing else is bundled in, nothing renews, and there is nothing to subscribe to.
The Mystery Shop & Debrief
A shopper goes in. Then we go through it together.
- A mystery shopper goes through your normal customer onboarding flow — the call, the enquiry, the booking, the follow-up
- The recording and my written notes on what your customer actually experienced
- One hour with me, mapping every step of what happens when a new customer contacts you
- A written plan for each place the process breaks down, in priority order
One-time purchase
$490
One-time. Covers the mystery shop, the written findings and the hour. Nothing renews.
After you book
My onboarding flow looks like this.
Five short steps, all online, before any mystery shopping starts. You fill it in once and I take it from there.
- 01Create your accountName and email, done in under a minute.
- 02Tell me about your businessA short questionnaire about how calls reach you today.
- 03Sign the service agreementPlain-English terms, read and signed on screen.
- 04Book your debriefPick an open hour from my calendar.
- 05Settle the invoice$490 once, by card or invoice. Shopping starts once it clears.
Client onboarding
Step 02 of 05
Five short steps, then I take it from here.
Tell me about your business
Business name *
Your website *
Where are you advertising? *
A look at step two — the questionnaire, the agreement, the calendar and the invoice all live behind your own login.
Step 01
Buy the mystery shop
One-time, one session. Pick a time that suits you — nothing to prepare and nothing to install, and the shopper goes in before we meet.
Step 02
Your mystery shopper goes in
I contact your business exactly the way a new customer would: the call, the enquiry, the booking, the follow-up. You get the recording and my notes before we talk.
Step 03
We map it together for an hour
We lay out everything that happens when a new customer contacts your business, step by step, and mark every place the process breaks down.
Step 04
You leave with the plan
A written plan for each breakdown, in priority order, with who does what. I can run it for you, or train your team to run it themselves.
That is the whole purchase. Training for your team, or an ongoing intake service, only comes up if you want to keep going after the debrief.
See what comes afterOn the call
What actually happens when the mystery shopper calls.
No special line, no heads-up to your team, and nothing taken off your calendar.
How a mystery call works, step by stepWhoever answers, answers
The shopper rings your normal number and speaks to whoever picks up — you, a receptionist, an answering service. If nobody does, they leave a message and note what happened next.
No real slot gets blocked
If the call reaches booking, the shopper never takes a real appointment time. They tell whoever is booking that they need to call back later to schedule.
Up to 5 calls, 5 different people
Your one-time package covers up to five calls, each from a different person, at the number you set during onboarding.
Who makes the calls
Not an actor. Not a call centre.
Every mystery call is made by a real person practising their phone skills in the CallReady coaching program — locals who want to get comfortable on the line, working one real call at a time with someone experienced beside them.
Real people, really practising
They applied for a coaching place, were approved, and booked an hour on the shared calendar. Nobody is sent in with a script written for your industry — they sound like a customer because they are one.
Coached while they call, never replaced
A CallReady facilitator is with them the whole way, handing over the number and the angle. If they freeze, they get a prompt, not a takeover — so you hear what your team does with a nervous caller.
A different person every time
Each of your calls comes from someone new. What you read in the findings is your onboarding, not one caller having a good or a bad day.
That is the other half of CallReady. The coaching program is free, and the calls you buy are what those callers practise on — everybody wins.
See the coaching programAfter the debrief
Then, only if you want to go further.
The purchase ends at the plan. These two are separate conversations you can start after we have been through the hour — there is no pitch for them in the session and no obligation to continue.
01 · Optional, after the debrief
Staff training packages
If you would rather keep the phone in-house, I work with the people who answer it until the phone stops being the weak link.
- Training built from your own real calls
- Scripts for pricing, objections and booking
- Live role-play and certification for each person
02 · Optional, after the debrief
Ongoing intake service
If you would rather never think about it again, your line forwards to a desk that answers in your name and books the job.
- Answered live in your business name
- Leads qualified and booked while you work
- Every call logged in your portal, with what it was worth
Both are priced and scoped separately, and neither is needed to get value out of the debrief. Most owners fix the first two or three breakdowns themselves with the plan in hand.
Who am I
Who is "me"
I'm offering this service because I want it to exist
Tara C. Devlin
Interface designer. Twenty years designing services that customers love and businesses love to provide.
I have been designing interfaces for businesses for 20 years. I'm good at it. I like it. This is another kind of interface I can design. Let me help you.
I offer this service now because I want it to exist. A mystery shop, an honest hour, and a plan — no retainer, no contract, no six-week discovery process.
I really do want to fix your phones. Yes, yours.
Meet with me for an hour
One mystery shop. One hour. One plan.
It is a one-time purchase: your mystery shopper goes through your onboarding before we meet, and in the hour we map what happens when a new customer contacts your business, find where the process is breaking down, and agree the plan to fix it. Training, or an ongoing intake service, is a conversation for afterwards — never a condition.